GLOBAL DIGITAL ADVERTISING
MARKET TRENDS FOR 2022
With advertising spend rising to record levels in online advertising last year, we searched to find trends and innovations that are set to push marketing forward this year.
Metaverse
Is the largest emerging technology that will play a major role in the future and take the user experience to a whole new level.
Using Metaverse is not a gimmick.
There are no cheats. This completely changes the look. Advertising has changed since the advent of the internet. Metaverse is based on the Internet boom and has spread to a new level.
Various platforms such as Facebook, Instagram, Twitter and WhatsApp are used to target thugs in social media marketing. It all works from the edge of an internet-connected computer.
Think of a place like where you live, but with a digital representation of the world. The metaverse digital world is similar to our physical world.
Marketers use virtual space to position their products through traditional ads or virtual experiences that allow players to engage with what the brand has to offer.
Popularity
With the growing popularity of visual content, video marketing is one of the most important marketing channels today and will continue to be so. It has become the perfect platform for customers to learn about new products and services. As of 2021, 78% say they watch video online every week, and 55% say they watch it every day.
The non-video platform Platform is facing as Instagram began editing their videos last year to provide a “free” service, reflecting the expectation that it is the best used on all platforms, not just Tik Tok. On YouTube. “
According to statisticians, advertising spending on video advertising space is expected to exceed $ 106.879 million by 2022.
If you aren’t creating marketing creative videos yet, you should definitely consider us expanding your digital strategy.
Video Advertising
Influencer
Influencer marketing is set to reach $13.8 billion in 2021 and will continue to grow.
Bandwidth has increased worldwide in recent years. 5G is widespread worldwide and fiber optics is common in many countries. As a result, people are consuming more video and audio content today. The creators of Twitch, YouTube and even podcasts are becoming more and more influential.
Influencers are a great way to improve this process, but to profit from marketing activities, you need to know your audience and the types of impacts that are relevant to you.
STEP VIDEO GUIDE FOR INFLUENCER MARKETING
Influencer Marketing
Green marketing
Climate change is a major concern and customers will select brands that are committed to looking after the planet. Ninety percent of Millennials say that they’ll spend more money on sustainable and environmentally conscious brands. And for once, Gen Zs are agreeing with Millennials.
10 GREEN COMPANIES WITH AMAZING ENVIRONMENTAL INITIATIVES
Green Marketing
Narrow it down
Before using the rest of these digital marketing trends, take the time to research your target audience. Otherwise, following these trends won’t necessarily help you appeal to customers.
In fact, about 84 % of customers say being treated like a person is important to winning their business. About 74% get frustrated when website content doesn’t match their interests. Meanwhile, overs 50% will switch brands when companies fail to personalize.
First, determine who your customers are based on demographics and psychographics. Consider their:
- Age
- Gender
- Location
- Marital status
- Income
- Buying behaviors
- Pain points
- Language
- Education
- Interests
- Hobbies
You can segment your customers into distinct groups to better appeal to their needs and interests. Personalizing your content will help you forge an emotional connection with customers. They’ll recognize that you understand what they’re going through.
You could have an easier time attracting customers if you personalize your digital marketing strategy.
